What was asked for

intent

The winter glaze run. Cover has to stop a scroll; the two after it answer the questions a buyer actually asks — what it is made of, and whether it survives a dishwasher.

brand

Kiln Street — small-batch ceramics

direction

Depth: a lit ground, and the copy on a panel floating over it.

position

Frame 1 of 3 — the cover, judged at thumbnail size